Burberry confident on new designer, repositioning on track

FILE PHOTO: The logo of British luxury brand Burberry is seen at a shop at the Bahnhofstrasse in Zurich, Switzerland July 12, 2017. REUTERS/Arnd Wiegmann/File Photo
LONDON (Reuters) - Britain’s Burberry (BRBY.L) said it had seen an “exceptional response” to the creative vision of its new designer Riccardo Tisci as it reported a slight dip in first-half revenue and operating profit as it continues to reposition the brand.
The luxury label reported revenue of 1.22 billion pounds, down 3 percent but ahead of analyst forecasts, and adjusted operating profit of 178 million pounds, down 4 percent, on Thursday.