TF1, ProSieben, Mediaset launch trading platform for video ads

European broadcasters TF1, ProSiebenSat.1 and Mediaset announced plans on Friday for a common trading platform for digital video advertising to appeal to media agencies planning pan-European campaigns.

The joint venture, named European Broadcaster Exchange, will be based in London, ProSieben said in a statement on Friday.
TF1, ProSieben, Mediaset launch trading platform for video ads TF1, ProSieben, Mediaset launch trading platform for video ads Reviewed by Alexander Von Stern on 00:05:00 Rating: 5